Bollywood Megastar Amitabh Bachchan will lead big campaign on the promotion of the single tax -Goods and Services Tax (GST) system which will come into force in the country from July one.
The Central Board of Excise and Customs has made the 74-year-old Bachchan as brand ambassador for GST. A 40-second video featuring him has already been shot and is being circulated.
In the video, Bachchan will explain GST as an unifying force just like the three colours in the national flag. GST is an initiative to create 'one nation, one tax, one market. Olympic-medal winning badminton player PV Sindhu was previously the GST ambassador.
Prime minister Narendra Modi has brought the GST system to simplify a web of taxes, regulations and border levies. It is being dubbed as the most significant economic reform since BJP government came to power in 2014 and is expected to add as much as 2 percentage points to the GDP growth rate.