HIT Day 1: Quite Encouraging For Vishwaksen

HIT Day 1: Quite Encouraging For Vishwaksen

Young hero Vishwaksen is slowly making inroads into Tollywood with the kind of films he chooses. His latest release happens to be "HIT" that has hit cinemas other day. Produced by Nani and directed by newcomer Sailesh Kolanu, the film has an interesting premise and setup, though it has fallen flat towards the climax.

However, all the promotions taken up by Vishwaksen and the way he created a buzz around the movie through the support of meme-makers has worked out well. While the film was sold for 5 crores when it comes to theatrical rights, it made almost 1.3 crores share from Telugu states alone. This is very encouraging figure we have to say, considering the fact that Vishwaksen is yet to get big openings.

And 50% of the film's collection came from Nizam itself, while Guntur and Vizag contributed nearly 15 and 12 lakhs 'share' respectively. With the film likely to pick up on Saturday and Sunday, we have to see if it crosses 70% of the investment by the weekend. Also, next Monday is going to be crucial for the film and college students who are getting ready for exams might prove fatal for collections.

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