Sankranthi: How Allu Arjun Did It?

Sankranthi: How Allu Arjun Did It?

On preface, neither Trivikram Srinivas nor the content of Ala Vaikunthapurrammuloo have crazy mass appeal to woo masses. Even Allu Arjun's previous films were not successful. Above all, the film has clashed with a mass commercial film Sarileru Neekevvaru which has crazy combo of Mahesh Babu and Anil Ravipudi who are on success streak (Maharshi and F2 respectively).

Despite all these, Allu Arjun and Trivikram Srinivas' Ala Vaikunthapurrammuloo is surprisingly rocking the masses. Particularly, the movie is doing phenomenally well in B & C Centres than the trade's expectation. Even in Ceded, Ala Vaikunthapurrammuloo's BO figures are shocking the trade.

Many opine that the blockbuster success of music album of Ala Vaikunthapurrammuloo has reached the film into masses like never before. The songs Samajavaragamana and Ramuloo Ramulaa have really done magic in masses. There's no mass like songs if songs turn out to be success. This is not many have expected that the songs would eventually bring such a craze among masses.

Since the film is aimed at Multiplexes and A Centres with Trivikram's trademark content and dialogues, naturally it's doing well there as well. With this, the film seems to have clicked with both class audience as well as mass audience. So, Bunny and Trivikram should thank Thaman as well. Pooja's glam quotient and the boardroom scene in the second half, Paris song Samajavaragamana are all working in favour of the film. Let's wait and see, where the film would end up as trade is curiously watching the film's BO numbers.

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