Housefull 4 Team In Hyd - A Lesson For Tollywood

Housefull 4 Team In Hyd - A Lesson For Tollywood

Other day when Akshay Kumar and his three beautiful heroines Kriti Sanon, Pooja Hegde and Kriti Kharbanda flew to Hyderabad for the launch of a song from the upcoming Diwali releasing movie 'Housefull 4'. And this is something Tollywood should read from the perspective of how to promote a film properly.

Including Telugu and Tamil collections, recently released 'War' movie has collected 8 crores nett in its first week from Southern states. Even though if only 5-6 crores goes to producer's pocket from this collection, that will be equal to half of the promotional budget of the movie. Understanding that logic, Akshay Kumar has not only decided to release Housefull 4 in Telugu and Tamil but is also promoting it here.

With the three starlets of the film being quite familiar faces with South audiences, how could Akshay miss an opportunity to market the film here? If we keep this in mind, guess how films like Sye Raa should be promoted in Bollywood. On that note, any Telugu filmmaker who wants to expand his market to Hindi speaking regions and who wants to release their films up North should focus on promotions rather than relations with top Bollywood celebs.

Hope Tollywood will learn from Housefull 4 team's visit and understand how promotions will be able to pull magic at the box office before the content speaks for itself.

Political Stories

Movie News