Whoever coming to the top of their stardom will grab the projects from the seniors. That's what happens in Film Industry all the time and the young sensations will first grab brand endorsements from their seniors.
While Megastar Chiru used to be the ambassador of Thums Up, it is later grabbed by Mahesh Babu as the then Prince got promoted to Superstar status. Similarly, Ileana was the brand ambassador for Big C Mobiles, and suddenly Samantha became such a sensation that she replaced her senior. And now, it looks like Samantha's time has come give way for others.
Though the likes of Shriya, Tamanna, Pragya Jaiswal, Rakul and other heroines often modelled for some ads of South India Shopping Mall, Samantha is the official brand ambassador of this clothing-mall. And now, she's replaced by happening siren Pooja Hegde.
After working in big-ticket films like Aravinda Sametha and Maharshi post the super success given by DJ Duvvada Jagannadham, it looks like Pooja has no looking back in Tollywood. And this brand endorsement addition only reflects her star status.