The film that Mahesh Babu has promoted big time in his career is Maharshi. While he promotes any film big time before the release, for Maharshi he's promoting out there even after the release.
From success meets to interviews, special tweets to parties, Mahesh did everything to keep the movie alive at theatres for a longer time. And it looks like his hardwork got paid off as the film is going to touch 50-day milestone in 200 centres. That's a rare feat these days provided with the fact that theatres are exhibiting new films every Friday.
And then, Babu is not going to stop Maharshi promotions anytime sooner as he is now going to celebrate #Maharshi50 too. One June 28th evening, the film's 50-day event will be held at Shilpa Kalavedika in Hyderabad. Surely that is going to give more mileage to the movie as it is still running in theatres and there is no other competition around.
If star heroes promote their films in this way, then surely every movie recovers its best at the box office. Directed by Vamsi Paidipally, Maharshi has Mahesh Babu dealing the issues of farmers for the sake of his friend.