For authorities and officials who look into various matters, definitely, wake up calls happen very late in a country like India if we have to comment on the happenings. Especially in the case of Censor Board, they realise many things very late.
Way back in 2003, when director Puri Jagan's "Sivamani" featuring Nagarjuna got released, the film has an interesting tag line. As this director is known for such tag lines, he has taken the number "98480 22338" as a tagline. Some enthusiastic fans who thought that the number might have belonged to either Puri or Nagarjuna have called it repeated times only to find that it belongs to some poor guy from Vizag. So how come Puri and Nagarjuna used some random number without taking the guy's permission?
Definitely, that poor chap's mental piece would have gone for a toss for the kind of torture fans has shown him back then. Guess what, Censor Board has finally taken some useful decision after irritating Indian filmmakers with things like cutting out deep lip kisses, banning a big list of words and others. Now if anyone has to display a phone number on the screen, they have to get a No Objection Certificate (NOC) from the owner of that particular number.
Hearing to this new Censor rule, many Telugu lovers remembered Puri Jagan's old movie and how this rule would have created some peace back then as well.